American Roadside Exhibit October 5-22, 2004

The exhibit is a collection of photographs by noted architectural historian John Margolies. Captured throughout his 100,000-mile, 25-year quest for the road trip, the exhibit is a collection of images during the inventive era in American architecture. The collection preserves the automotive architecture characterized by distinctive and individualistic roadside buildings, often with huge signs but visual shorthand screaming to attract customers driving by to stop. As a new set of interstate highway systems replaced the old automotive highways, most of the old roadside architecture has all but disappeared.

The traveling exhibit will be on display at SM City Davao from October 5 to 22, 2004.

The exhibit is made possible through generous support of Ford Group Philippines, the Shangri-La Plaza Corporation, and SM City Davao.